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Image representing Dropbox as depicted in Crun...

Image via CrunchBase

This morning, Dave Cahill (@dcahill8) posted a rather in-depth look at Carbonite and provided a counter to their business model by including Dropbox.  While Dave is a conservative guy, I’m really not, so, I took the challenge to hopefully expound upon what I think is Dropbox’s COGS model.  The original article is here: The Economics of Carbonite and I’d STRONGLY advise you to read it prior to coming here. 😉

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Cloud Personality Types…

by dave on February 20, 2009


In the mental health world, a lot of talk is made about various pathologies, their presentations, as well as tying them to certain personality types that pre-dispose them to affliction.  That’s a mouthful to process through, but the same type of examination can be applied to those who engage in “cloud oriented behaviour.”  Here is my DSM of cloud personality types.

Update on 4/13/11:  So, @djenningspr and I have been going back and forth re: the concept of “Cloud Darwinism.”  While not truly a personality type, there IS the idea that it would nest quite well amongst this list…here we go, then…

The “Cloud Darwinist” – (cloud darwinism; cloud darwinist) – This is the person who, for all intents and purposes, is devoted to the “survival of the fittest” or, perhaps more succinctly, he “calls it like he sees it.”  Through careful examination of analyst reports, public P&L sheets for CSSPs, etc. he attempts to determine if micro-evolution of CSSPs can possibly occur or whether macro evolution of provider SLAs, infrastructure, etc. can truly allow a CSSP to survive in this “cloudy” day & age.  (attrib to @davegraham & @djenningspr)

The “Cloud Idiot” – (cloudiot) – This is the person who thinks they know more about the cloud than anyone else. They’re constantly on the prowl for the “what is …?” questions on social media platforms and provide blustery responses with vapid data validation.  Oftentimes, these folks are proven wrong in a rather humiliating and public fashion.

The “Cloud Chaser” – (cloudparazzi) – This is the person who is “All cloud, all the time” and is looking for the next “big thing” in the the cloud “atmosphere.”  Usually found trolling for data at Geva Perry‘s blog or accosting CTOs, VPs, etc. on social media.

The “Cloud Antagonist” – (cloudagonist) – This is the commiserate cloud “hater.”  This person loves DAS storage, SANs, divided fabrics and can be found extoling the virtues of direct server management via commandline and a collection of USB sticks.

The “Cloud Masochist” – (cloudochist) – This person, as opposed to the cloudagonist, is ALL in the cloud.  Using S3, GoGrid, SnapLogic, et al. as his storage and processing via EC2, the cloudochist is “putting the hurt on” those naysayers who think the cloud is bad for business.  Incidentally, the cloudochist gets unpaid vacation when the backend services go down.

The “Cloud Evangelist” – (cloudgelist) – This person extols the virtues of the cloud and it’s capabilities without ever having used any of the services. Ignorance, while blissful, doesn’t pay the bills. However, certain cloudgelists have noted that they use the product (whether it’s their own, who knows?) and it does indeed lessen wrinkles and promotes good colon health…wait, that’s something else entirely! UPDATE:  @CXI mentioned that the cloudgelist can use the cloud and still extol its virtues. Far be it from me to exclude anyone. definition revised/extended.

The “Cloud Manic” – (cloudpolar) – This person alternatively loves AND hates the cloud and all it stands for within a given week. Can usually be found smack talking a vendor about their primary storage platform in the cloud while loving on a PaaS vendor for “connecting the dots.” Rinse and repeat.

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Atmos rising…(from Maui)

November 10, 2008

Today is the official GA of EMC‘s latest-n-greatest product, Atmos.  For all intents and purposes, you probably have heard of Atmos under a different guise:  Maui.  In any case, I’ll be taking a look at some of the features and functionalities of Atmos as well as potential integration points for your business.  Finally, if you’re […]

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Search Term Reviews: October 15th Edition

October 15, 2008

It’s been awhile since I last did a review of what people are searching for (July 30th was the last time…wow) so, let’s see what’s new.
Search Term #1: EMC NX4
Not really suprised here.  Honestly, take the Celerra NS-20, cut the price signficantly, allow blended SAS/SATA drive trays,

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