Encryption


Image representing Dropbox as depicted in Crun...

Image via CrunchBase

This morning, Dave Cahill (@dcahill8) posted a rather in-depth look at Carbonite and provided a counter to their business model by including Dropbox.  While Dave is a conservative guy, I’m really not, so, I took the challenge to hopefully expound upon what I think is Dropbox’s COGS model.  The original article is here: The Economics of Carbonite and I’d STRONGLY advise you to read it prior to coming here. 😉

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In part one of the COSS series, we discussed the nature of content within the cloud.  After determining the nature of the content being stored, it is important to understand how this unstructured and structured content will be stored.  The mechanism for storage has significant impact on a provider’s Service Level Agreement (SLA) to the end user and can also promote the concept of tiered storage within the cloud as well.  To evaluate this storage mechanism, you need to pull apart the storage path to determine what influences it has on the content being stored.  Technologies such as encryption, de-duplication, compression, object-model storage (a la XAM), and even the underlying file system can have a large part in storage and the subsequent retrieval.

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